Understanding the Key Principles of Web Animation

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Motion is the cornerstone of modern web design. It is all about engaging visitors in order to keep them moving. There are some fantastic options for animations used in web design today.

Static pictures and images can have a profound effect on a person. You can examine it, mull over its complexities, and lose yourself as you try to figure out the message that the artist has hidden within it. But we are not talking about art here. We are talking about web design. Most website owners are not interested in making a profound metaphysical impact on their visitors.

The idea behind a good website is to keep visitors going through the motions and interacting with the website. There are many viable methods that web designers can use to achieve user engagement, such as animated CSS and JS transitions. These slick animations act as a visual reward for a requested action. They offer immediate feedback. 

In this article, we have collected some great examples of modern animations. Let's get right to it.


It is extremely important to include menu animations in today's web design. Animated menus provide users with feedback and offer a brief look into the general design of the website. More importantly, they are a gateway to quick and easy navigation that gets them to their desired content.

These days, menus are the first option for navigation. Because they are so fundamental for the user experience, it simply makes perfect sense to make them visually appealing and exciting. It is also a good move to provide users with animated feedback so that they know exactly where they are going. As the user hovers, the animations highlight and confirm the destination.

Full-Screen Pushing Navigation

Full screen push menus are a great way to raise user focus on navigating toward their next destination on the website. Once they have made the call to move past the current page, everything except the navigation menu becomes redundant.

This is precisely why these push screens are so effective. The only thing that the user has to do is click on the menu icon and everything else just disappears, leaving nothing apart from the navigation screen. This effect enables users to focus all of their attention on the single thing that they are currently interested in.


The most frequent transition effect used today is the hover response. It is very easy to implement and yet it is a highly appealing visual effect. On mobile devices, the mouse hover is generally replaced with a tactile touch. However, the animation still provides the same immediate feedback.

"It's a good idea to provide users with animated feedback so that they know exactly where they are going."


There are virtually countless options when it comes to animating buttons. Background transitions are generally the most frequent effects you will notice on the web. In order to accomplish a greater level of contrast, this effect is often coupled with ghost buttons.

Naturally, there are many more button animations, such as shifting, pulsing, wobbling, skewing, slanting, sinking, or floating animations.


There are many effective ways to implement animations into images. They can be used as an alternate user navigation method, or simply to add a little bit of extra flair to the design of the website. Implementing animations to smaller images can demand added attention to elements that are perhaps not crucial, but they still warrant user consideration.

Regardless of the intention, adding a CSS transition to an image can increase the immersive qualities of an already engaging feature even further.

Text Input

Various mouse hover techniques are not the only methods of adding animations to a website. User feedback can also be provided through text input transitions. Animating the text fields where you want your users to input text tells them that the website is prepared to accept the information they are providing. Also, this is achieved in a much more stylish and clear manner than the usual blinking cursor.

This can be a very helpful feature for people who use slower devices, particularly when they are typing on a mobile phone or tablet. With the implementation of a CSS transition to your text input fields, you are effectively eliminating any possible confusion, which is an important design goal.

Slider Transitions

Animated slider transitions are not new. They have been around for a while and they are pretty much everywhere, which can make them a bit boring. There are a few methods that can spruce up slider transitions.

Image comparison sliders basically provide a "before-and-after" effect. The user drags and drops the slider icon located at the bottom of the image to decide how they want to view the image. This can be a great effect on a product page when you want to showcase the difference between two products.

Draggable slideshows are slideshow-style sliders that have multiple full screen views. There is also the possibility of viewing multiple slides at once. It can be used to depict several items in an entertaining and involving way.


It is obvious that there are many varied options and implementations for animations in web design. They also serve an invaluable purpose - they raise user attention and reduce user frustration.

Modern web design is all about moving towards the end result. Animated transitions help to achieve this goal in a lot of creative ways.