2015 is almost over, and it is time to look beyond. It is impossible to precisely predict the future of web design, but there are strong signs that point to features we will be seeing in 2016.
Responsive design has already become very popular thanks to the rise of smartphone internet use. It is estimated that only 20% of websites use responsive design, so it is safe to say that responsive design is here to stay and will only gain in popularity as it represents a very simple and cost-effective way for businesses to build websites that can adapt to any screen size.
Flat design has been around for a while now and it goes hand in hand with other trends such as responsive web design, minimalism, and material design. Flat design is going to evolve in a way that maintains its qualities, but also gives it elements of depth and dimension. This can be achieved through the use of long shadows, vibrant color schemes, ghost buttons, simple typography, and minimalism.
If you think that your website is too plain, the easiest way to freshen it up is by adding a few images to the background. It can even be just a single, striking image spanning the entire page that instantly grabs the attention and sparks the curiosity of your visitors. The images need to be appropriate and fit the theme of the website as well as your brand, product, or service. Also, short and large text in the foreground can perfectly complement the images and provide a clear call to action for the visitor.
The biggest problem with today's design trends is that it becomes very difficult to be original. Most websites will follow patterns that feel the same. This is the inevitable side effect of mass adoption. There is no better way to add personality to your website than having custom-made or hand-drawn illustrations. They give your brand a unique and inviting vibe, and they cannot be easily copied by your competitors. This concept also goes very well with another trend - use of storytelling.
Use of Storytelling
Telling a story through a website can be a very complicated undertaking. However, when done right, it is a fantastic method of engaging visitors through a series of interesting questions, images, or activities that showcase your product or service in use without the users even realizing that they are shopping. This is possible because people simply love to hear stories. We can quickly imagine ourselves as characters and we need to know what happens next.