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Power. Precision. Performance.
Driving engagement through an optimized website and an intuitive filtering system for IMCO Carbide Tool.
The Client

IMCO Carbide Tool is a leading company that designs and manufactures tools for shaping end products. They cater to customers in the energy, automotive, medical, and aerospace industries. Their product range includes end mills, burs, drills, and more.

The Challenge
Developing a solution for IMCO Carbide Tool posed a challenge due to the complexity of the filtering system needed to assist users in efficiently finding the right tool, with the added difficulty of adapting the filtering system for mobile devices.
The Solution

We conducted thorough research and collaborated closely with IMCO Carbide Tool to understand their users' needs. Our team designed a user-friendly interface with an advanced filtering system while optimizing responsiveness and performance.

Power. Precision. Performance.

Because of the large number and variety of products that IMCO Carbide Tool offers their customers, finding just the right tool could prove difficult for customers. That’s why our primary goal was to craft a detailed filtering tool for the website - one that could showcase each tool in IMCO’s catalog while keeping the presentation clean and simple to ensure user satisfaction. With a dozen options in the filtering system, finding the right tool for the job has never been easier for IMCO Carbide Tool users.

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Review catalogs, instruction manuals, and guides for various IMCO products.
IMCO’s advanced filtering system helps you find exactly what you need with ease.
With the option to find a dealership close to you, you could easily seek out and buy your chosen tools.

The Results

The new website and design successfully addressed the challenges, providing improved user engagement and satisfaction.

The optimized mobile version allowed for efficient tool search on smaller screens.

IMCO Carbide Tool experienced increased customer interaction and selection efficiency, solidifying their position as an industry leader in cutting tool technologies.

>10k
Items
90%
U.S. - based manufacture
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